23Search engine optimization is considered the building block of digital marketing management. Young entrepreneurs and start-up companies have attained great successes as a result of using tactics to boost their website and other channels on search engine rankings. Over the years, however, SEO has become a lot expansive and detailed, and a business’ success hinges on understanding the various metrics that can add value to their marketing activities.

One in particular is On-Page SEO; mastering this can provide firms with higher traffic, multiple sales revenue streams, and greater brand loyalty. In this blog, we will look at what on-page SEO is, its benefits, and what are some of the techniques firms can use to increase its effectiveness.

What is On-Page SEO?

This refers to changing the elements and factors constituting SEO of a web page in order to increase its rank on search engine results. Firms can make changes to keywords, meta-tags, meta-descriptions, keyword placement, and HTML codes to ensure it can divert a greater amount of web traffic. Other important elements consist of choosing the right title tag, URL, insert various links, and use body tags.

What constitutes good on-page SEO?

For a website to have high on-page SEO, it must meet the following characteristics:

The content should be relevant and up-to-date

This means that the quality of the web content should be easily distinguishable from that of other websites. It should have the right combination and proportion of text, images, and videos. Too many websites suffer from too much content, which makes it very difficult for visitors to follow and keep track of information on products and services. By keeping text to the point and having high quality images and videos, users can be engaged much more easily, resulting in higher on-page SEO.

The webpage should be easy to browse

For a firm to increase its on-page SEO, it must ensure that it provides a smooth and seamless browsing experience. It is said that visitors quickly leave a website if it takes too long for it to load. Therefore, visitors are not only impressed by relevant and quality content, but also the ease at which they can navigate the webpage. You should also make sure that it has a polished design and is incredibly responsive to user commands.

Should contain an efficient use of keywords

The webpage should effectively utilize both primary and secondary keywords; the former needs to be used particularly in the titles and more than twice in the main body; long-tail and short-tail keywords also need to be utilized properly. More importantly, the keywords should flow logically and seamlessly through the webpage so that it does not affect readability.

Include sharing options

Social media sharing buttons also need to be used. The webpage should have graphic buttons for a range of social media sites including Facebook, Twitter, Linked In, Google+, and Pinterest. Including such features will go a long way in boosting on-page SEO of a particular webpage.