Mobile marketing is one of the fastest growing trends in for marketers. The dissemination of smartphones and faster internet access has paved the way for millions of smartphone users who are conducting everything from internet searches to online buying. This has given rise to the importance of mobile application design and development for companies to engage customers and influence their purchase decision a lot more effectively.

Companies that are devoting resources to enterprise mobile applications are expected to grow tremendously, so much so that IT firm, Gartner, in 2015, anticipates the demand to outstrip firms’ capacity to meet it. In this blog post, we will look at what mobile application design and development is and why should firms give important to it.

What is mobile application design and development?

This refers to companies developing their own enterprise or brand apps to better target customers and gauge their purchase behaviors. Companies that develop their own apps are not only motivated to have an edge on competition, but also so that they are equipped to reach a wider customer base and achieve greater returns to investment, in addition to sales revenue and profitability targets.

Why is mobile application design and development important?

There are a host of reasons why every business should develop its own application. Firstly, we live in an increasingly mobile world, in which smartphones are the go-to-medium for checking emails, responding to messages on social media sites, and purchasing products and services online. A study shows that around 60 percent of respondents use their smartphones as their exclusive source of internet. Since smartphones rely on mobile applications, developing a separate corporate or brand application will go a long way in achieving customer acquisition and retention objectives.

There is no doubt that apps pique interest, and can be the easiest way of keeping your customers informed about your latest products and services, special discounts, and other important details that can add value for them. Apps are also useful in that it offers an all-in-one solution for knowing everything a customer needs about a product or service, instead of having to multiple web pages online.

For this reason, apps can be a much more convenient way for customers to access vital information so long as the apps are interactive and operate smoothly.

For instance, if a food business wants to offer delivery services, it can develop an app that provides such a service exclusively to its customers. The app can also be equipped with analytics and other tracking tools through which the food business can collect important details. Among these include number of customers, number of items ordered, locations of delivery, and whether the food and delivery service met customer satisfaction or not.

More importantly, mobile app design and development can be an effective means of reaching a younger and more responsive audience that can contribute significantly to customer sales and profitability. Customers that are mobile and tech-savvy usually belong to younger age-groups. If a business sells clothing to a young audience, developing a mobile app can be a great means of directing their marketing efforts to the right target audience.